Emily Schofield

Click here to view article 

As a graphic designer, Emily Schofield combines her interests in fiction, contemporary culture, art and politics to influence her design practice. Looking at some of her portfolio work, I was extremely captivated by her digital designs and creative expression that she demonstrates in her pages.

She tries to focus less on style and expression, because “I only find meaning in my work when I see its larger role in society – whether thats functionality, or an ability to provoke reaction, or simply to communicate a message.” I think occasionally it’s important for artists to be able to put aside their usual way of working, especially when working for a client, and therefore agree with Emily in the sense that style is sometimes less important and instead to focus on conveying a message.

Her process involves “picking up on an atmosphere and trying to deepen the associated feelings, or, emphasising an existing message through visual and physical design.”