Tangible: High Touch Visuals (2007)

The word “tangible” is defined as something palpable and real that has a physical existence and can be distinguishable through touch. The works shown in this book are created as three dimensional objects that are approachable. This creates an inviting urge for viewers to further explore the experienceable projects. They vary from being uncomplicated structures to unbelievable arrangements that have been exhibited as an actual presence in a space.

The following works have been created by graphic designers but go beyond digital or virtual designs as they identify as touchable. It is not only the use of a creative mind that is required to be able to delve into the installations, but rather the entire body. The installations may have initially been designed to act as flat media, like posters, and yet have become a three dimensional interactivity where the viewer’s participation is essential for them to act as interactive media.

The installations manage to question the prominent misinterpretation that interactive design must be displayed on a screen. They draw the viewer in closer in an attempt to reveal ideas and thoughts behind each project.

The next section appealed to me because it contains works that take the use of material into further consideration. An element of surprise is created as objects are recreated from a completely different material that we usually associate them with, changing our common perception of the object. This makes the viewer question how an object was initially constructed and what defines it. The most important aspects to consider when deciding what defines an object are form, matter, size, colour and application. For example, you wouldn’t necessarily trust or bite into a red banana or a burger made out of wool.

Although the shapes are usually kept the same, certain adjustments and proportions divert the observer from the object’s original purpose. We question the initial intention of items and the materials they are made from through seeing things form a surrealist’s perspective. “Fake” things manage to turn into real objects because they are tactile.

Another section that really grabbed my attention was where we question who we are and what an identity is. Artists manage to shift our familiar interpretation of what humans are through altering ones personality and appearance by having people merge into the settings and dissolving their personality. Ideas have been turned into a materialised and actual reality that has a physical presence.

People blend into landscapes, becoming one with the environment through carefully created costumes that have specifically been produced for the surroundings they find themselves in. Often some pieces might baffle and challenge the viewer to consider a different approach towards identity. We question whether the “person [has] become the material it exhibits or has the material become the person?”

The items are reproduced in different colours, materials, textures, weights and scale and are then built into a costume. Often, the person covers an area of the surroundings but is hardly noticeable and therefore manages to become a part of what would be the background to create a new and unique identity. It is natural for humans to enjoy dressing up and pretend to be someone different, because it allows us to hide from our own identity. We are able to form a new personality that plays a different role. This is specifically common in carnivals, where people are fully transformed into something else, allowing a new reality.

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